Corporate Social Responsibility at HP
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BECG057 |
For delivery in electronic format: Rs. 400 ;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
ThemesCorporate Social Responsibility |
| Case Length |
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19 Pages |
| Period |
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1996-2005 |
| Pub. Date |
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2006 |
| Teaching Note |
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Not Available |
| Organization |
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HP |
| Industry |
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Electronics - Hardware |
| Countries |
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US |
Abstract:
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This case discusses the social and environmental initiatives taken by
the US based hardware giant - HP. It discusses the vision of the founder
David Packard, who believed that social and environment initiatives
would in the long run result in the improvement of financial performance
and a better corporate image for HP.
The case details the activities
undertaken by HP's employees to improve the living conditions of the
community in which the company operates.
It discusses how HP aimed at
creating a positive impact of its activities on the environment. The
case ends by explaining how the company extended its CSR initiatives to
its suppliers.
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Issues:
» To determine a company's responsibility towards the community and the
environment in which it operates
» Understand how a company's social and environment initiatives can
contribute in enhancing the company's corporate image
Contents:
Keywords:
HP, Corporate Social Responsibility, Sustainability Reporting,
Environmental Stewardship, Global Citizenship Framework, Community
Management, Electronic Industry Code of Conduct, e-Inclusion Strategy, i-Community
project at Kuppam, HP Microenterprise Acceleration Program, Design for
Environment (DfE) program, Socially Responsible Investment, Corporate
Responsibility Review, CSR Key Performance Indicators
Corporate Social Responsibility at HP
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